Careline TVC Press Launch with Julie Anne San Jose

One of the local cosmetic brands that I usually recommend to younger generations who are just starting to explore the makeup world is Careline. 1) Because it is affordable and 2) it is really designed for teenagers. Careline is like the baby of Ever Bilena, which is also a very famous local cosmetic brand here in the Philippines that is known for its very affordable price range. Ever Bilena created Careline which offers a powerhouse of Vitamin-E enriched and oil-control formulated products ideally made for young girls.

Last April 30, 2014, Careline launched their newest TV Commercial featuring their newest ambassador, Julie Anne San Jose whom I think is a perfect fit for the brand. She has a very fresh and bubbly personality, not to mention her multiple talents in singing, dancing, and acting!

The concept of Careline's newest TVC revolves around the brand's characteristic against a backdrop of youthful hues and elements. It highlights their top products such as the Careline Lipstick, Careline Oil Control Face Powder, and Careline BB Cream, of course, rocked by its new, talented, beautiful endorser. The new Careline TVC features the song "It's My Time" which Julie Anne herself took charge of during the arrangement. It's a pretty catchy song.

Here's a video of the new Careline TVC that I found in YouTube uploaded by Marie Grace Mercado:

Here are a few photos that I snapped during the Careline TVC Press Launch:

After signing the contract with Careline, Julie Anne San Jose shook hand with the Careline CEO

Here's a photo of me with fellow beauty blogger and YouTube beauty guru, Shebby Liquete :) Both of us holding our hashtag Careline catchphrases!

Here we have Ms. Demi Calansingin, Careline's Communication Specialist :) 

Careline was also very generous to give the guests a loot of Careline products! Yay! Thank you so much, Careline! :)

It's a shame that I didn't get the chance to have a "selfie" with Julie Anne San Jose but I did capture a few moments of the event in my vlog! Here's the embedded video:

The new Careline TVC is all about encouraging young girls to be confident and beautiful in their own skin like Julie Anne, a perfect role model. By using Careline cosmetics, they can transform from ordinary to pretty just as how its new tagline says, "Be pretty, go Careline!". - Careline Cosmetics

Don't forget to like Careline on Facebook. Careline is available in all leading department stores and malls nationwide!

Stay awesome and accomplish your mission! :)