Thursday, February 4, 2016

Calyxta's 1st Anniversary!

(Late post)

Calyxta turned 1 last December 2015. I got an invite at their birthday bash which was held at Makati Diamond Residences. The first anniversary of go-to beauty e-shop and community Calyxta looked like an upgraded version of a makeover party with your girlfriends!

Everyone loves parties. Everyone also loves to be pampered. Put the two together, and you’ve got an experience that is sure to make everyone feel special. To celebrate their 12-month milestone, Calyxta invited media friends and partners to a “Beauty Fair” with cocktails and beats from Pioneer Philippines and “Singles of Manila” DJs Jess Milner, T-MAC, and Quark Henares.

The icing to this grand cake, however, is having a stellar roster of beauty brands and services for the guests to try out themselves. Among these brands are Ciaté London, Toni&Guy, Maybelline, Browhaus, Strip, My Amazing Blow Dry Secret, and Enza Nail Spa.



Here's Joyce of Candyloveart and me getting our hair makeovers!

Maybelline New York


The guests even got the chance to have their own portrait sketched by an artist. Too bad I wasn't able to have mine created. :(

For those who only discovered about the site during the launch, Calyxta came prepared by providing a product display with tablets for people to browse and learn their way around the site.

The guests enjoyed scrumptious food as well. The pasta were cooked right before your eyes and served hot off the pan! :)


Calyxta is the essence of inside-and-out beauty. The name Calyxta traces its roots from the Greek word Kallistō, which means “she that is most beautiful”. The name perfectly represents the aspirations of the brand – to be and be seen as one who passionately enhances beauty.

Aspirational yet attainable beauty
Beauty is for everyone. And this is what Calyxta wants to show. Calyxta strives to make aspirational beauty more attainable to women everywhere. Calyxta wants to be your beauty-care source and resource community that brings together beauty-involved women bound by one common desire – to look beautiful and actually feel it – true beauty inside and out.

On-line source for beauty care
Calyxta is an on-line and mobile shopping platform that offers beauty-care products that are proven to work in beautifying women and that also provide the best value for money. Calyxta offers meticulously selected cosmetics, skin care and hair care brands that women can easily purchase through a delightful shopping experience.

Beauty resource community
Calyxta is a on-line and off-line community of passionate beauty-involvers exploring, sharing and
learning from each other about all things beauty. Calyxta creates and curates engaging and enriching
content such as beauty news updates, beauty and skin care tips, ‘How-to’ make up tutorials, branded
beauty entertainment videos and product reviews. Calyxta will have forums where beauty involvers can exchange experiences and ideas with peers, beauty experts, stylists and key opinion leaders. Calyxta will also have off-line events that offer a venue for beauty-involvers to gather and dialogue in person.

Calyxta is a truly integrated beauty community portal and e-shop is an idea that women around the country will find compelling and will absolutely love.

Calyxta has been offering its readers and customers the best beauty portal online for a year. Besides being an online shopping place for beauty products and services, Calyxta also creates an experience by curating beauty tips and tricks through video tutorials and how-to articles conceptualized by top, influential beauty writers and make up artists like Cat Juan Ledesma, Xeng Zulueta, and Amanda Padilla. Calyxta thanks its partners, Toni&Guy, Maybelline, L’Oreal Paris, Scent & Beauté, Harem Inc., Dewy Tree, I Do Nails, Pioneer Philippines, and Makati Diamond Residences for the collaborations, the growth and the success that wouldn’t have been possible without them.

Thank you so much, Calyxta, for having us at your birthday bash and for the goodies! I had a wonderful time. Happy anniversary! :)

For further information, 
about Calyxta, please visit

For any Calyxta inquiries, please contact:
Erica Paredes; 0917 305 9091
Karina Robles; 0917 717 1399

No comments:

Post a Comment