Thursday, December 10, 2015

Pink Sugar Cosmetics: The Next Best and Sweetest Thing

When I first heard about Pink Sugar Cosmetics, I was really intrigued and was excited to check their products out since I learned that it is a local brand here in the Philippines. That's why I was so glad to be invited in their makeup launch that took place at Stella Woodfire Bistro a couple of months ago.

Pink Sugar Cosmetics is a local label that is a homegrown makeup brand bound to take space on every Pinay's top shelf. It is a product line that ranges from skin to color cosmetics, quality formulations suited for Filipina skin, and cool packaging that would really attract the eyes of any makeup junkie.

Before we headed to our tables, the bloggers and the other invitees were asked to check out the actual products of Pink Sugar Cosmetics and we also had the chance to personally choose the shade that perfectly fits our skin for their BB cream, concealer, and powder.

I was amazed because they had an almost complete line of cosmetics from base makeup to eye shadows, to eyeliners, to blushes, and to lip products. The thing that really caught my eye was their amazing Sugar Tints. It is a liquid lip and cheek tint that dries up matte. I will tell you more about it and their other products in a separate post.

One of the best things I've noticed about these cosmetics and also, what I personally think one of the things that sets Pink Sugar Cosmetics apart from other local-labelled cosmetics, is their packaging. Pops of bright patterns draw you into unboxing each product, and once opened, reveal sophisticated vessels in predominant black or metallics. Wordplay will get the girls excited too: who's to say no to an eye shadow palette dubbed Eye Candy, a blush powder aptly called Sweet Cheeks, or a seemingly no-nonsense black liner cheekily named Honey, I'm Good? 

Of course, it's not only about what it looks like but also the quality itself of the products. Each Pink Sugar product is cruelty- free and Paraben-free, only containing ingredients that not only beautify, but care for the skin and the environment in the process. Make-up, after all, doesn't need to be harmful in the prettifying process. Another good news is that its formulations work around tricky skin, too!

Behind the Pink Sugar Cosmetics are the entrepreneurial Indian-Filipinos, brothers Laveen Mirpuri and Rohit Mirpuri. Laveen Mirpuri, who after four years working and observing female consumerism and beauty habits in Brazil went back home and started his business in the Philippines, and Rohit Mirpuri—a business graduate who co-founded the startup straight out of college—ventured into the beauty biz after a successful venture creating body mists. "We believe that the Philippine cosmetics scene is changing. People are smarter with their cosmetic choices," stresses the duo. Now, they take their penchant for business from perfumery into the world of make-up, after seeing that there was a need to provide regular Filipinas an affordable yet quality brand that does its job without costing too much.

Here's Laveen and Rohit Mirpuri talking proudly about their inspiring story in creating Pink Sugar Cosmetics. With them in the photo is the event host, Janeena Chan.

After the program proper, we just spent an amazing, fun-filled afternoon over awesome food and crazy swatchfest. The ladies definitely went crazy in swatching the products of this newest and sweetest makeup brand in the Philippines --- Pink Sugar Cosmetics.

Yeah, I was seatmates with these awesome twins, Stacy and Danah, the gorgeous ladies behind! Love these girls!

I sure did enjoy the food! Tee-hee!

An event wouldn't be complete without taking a group photo with some of my fellow bloggers and vloggers! :)

The goodies that awaited the ladies! We received each of the Pink Sugar Cosmetics products! Thank you so much, Pink Sugar team for your generosity. I can't wait to share with you all of their products!

Here is the complete price list of their products:

- Pink Sugar Cosmetics HD Lipstick Php 299 (14 shades)
- Pink Sugar Cosmetics Matte Lipstick Php 349 (10 shades)
- Pink Sugar Cosmetics Awesome BB Cream Php 499 (4 shades)
- Pink Sugar Cosmetics Our Lil Secret Concealer Php 299 (4 shades)
- Pink Sugar Cosmetics Dual Face Powder Php 499 (5 shades)
- Pink Sugar Cosmetics Lip and Cheek Tint Php 349 (5 shades)
- Pink Sugar Cosmetics Honey I'm Good Eyeliner Duo Php 499 ( 4 shades combination)
- Pink Sugar Cosmetics Sweet Cheeks HD Cheek Color Php 499 (5 shades for blush, 1 bronzer and 2 highlighter)
- Pink Sugar Cosmetics Eye Candy Eye Shadows Palette Php 699 (2 color combination)

I am really glad and amazed to have Pink Sugar Cosmetics here in the Philippines since I love featuring local cosmetics in my beauty videos in my YouTube channel. I am sure that my fellow Pinays and viewers will love this, too!

Pink Sugar Cosmetics is available at SM Aura, SM Makati, SM Marilao, SM Manila, SM Fairview, SM MOA, SM Clark, SM Lanang Premier Davao and Watsons at Ayala Center Cebu.
Pink Sugar Cosmetics is also available at

Follow Pink Sugar Cosmetics on the following social media accounts:
Instagram: @pinksugarph
Twitter: @pinksugarph

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