(Late post)
Korea’s influence over our cosmetics industry has gained considerable
momentum through the years — and it promises to grow even bigger. The first wave of the
Korean cosmetics invasion brought to the Philippines a plethora of Korean
cosmetics brands that focuses mainly on skincare. The Philippines however, stands as the only
country in South East Asia where makeup outsells skincare. Despite
this, there hasn’t been a brand that can truly stand for Korean makeup
until today.
