According to Kantar WorldPanel, a company that studies the buying behaviour of the local consumers, they have concluded, 72% of Filipino women spend a lot on beauty products.
I admit that I'm one of those 72% Pinays. I've always been fond of beauty-related stuff and that's one of the main reasons why I am in the beauty industry now. I remember when I used to search for articles regarding the latest trends about skin care, makeup, health, and other things related to beauty. I'm sure a lot of Filipino women do this, too. We even have beauty forums where the members share information, their knowledge about beauty, even videos and articles.
Filipina women always look for mediums where they can find information on the latest beauty, wellness, and health and slimming trends available. Healthy Skin Magazine has answered this with conviction.
